Framing hybrid exchanges in subsistence contexts
نویسندگان
چکیده
منابع مشابه
Sustainable Product and Market Development for Subsistence Marketplaces: Creating Educational Initiatives in Radically Different Contexts
Developing products and business processes to serve subsistence marketplaces (or the roughly 4 billion poor around the world referred to as the bottom of the pyramid) is a significant challenge for businesses. Despite the importance of subsistence marketplaces, most product development educational curricula have been focused on relatively resource-rich and literate consumers and markets. We tea...
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ژورنال
عنوان ژورنال: International Marketing Review
سال: 2018
ISSN: 0265-1335
DOI: 10.1108/imr-08-2016-0162